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Frankfurt am Main, 9th of November 2021 – Razor Group, a portfolio company of Heliad, has raised $125m at a unicorn valuation for its platform to buy and scale third-party Amazon merchants. This milestone comes only 14 months after launch and is making the company possibly the biggest of all aggre-gators in Europe. The Series B was all-equity, raised from existing and new investors, including Fortress Investment Group, 468 Capital, Victory Park Capital, Presight Capital, Blackrock, Jebsen Capital, Redalpine and GFC. Heliad invested a mid-single digit million Euro amount in August earlier this year.
CEO and co-founder Tushar Ahluwalia said, “Our pitch is not that we are an FBA acquirer, but that we work in three phases: acquire, operationalize and then transform. Technology helps us to be very good in each of those.” He added that 12% of Razor’s revenues are already “non-Amazon” and the plan is to move up this number up to over 20% in the next three quarters.
“We are proud to have invested in the rockstar team of Razor Group. Different than many other peers in the market, the company uses a from ground developed tech platform to identify, acquire, and scale global Amazon FBA businesses. We are convinced that technology is a key differentiator and a fundamental advantage in an increasingly competitive but also vast market.” says Falk Schäfers, CEO of Heliad.
“We have attracted a world-class line up of investors. Heliad adds expertise in public equity capital markets and can be highly beneficial for our future journey. We are happy to have such a strong partner on board.” says Tushar Ahluwalia.
About Razor Group
Razor Group is a leading new-age global consumer group, acquiring and further developing Amazon FBA merchants. The company combines extensive e-commerce expertise with a strongly technology driven approach to take brands to the next stage of their development. Through a from ground developed tech platform the company identifies, acquires, and scales global Amazon FBA businesses by integrating them from purely Amazon based into wider operation.
Heliad (ISIN: DE000A0L1NN5 / Ticker: HPBK) is a listed investment company with a mission to empower both entrepreneurs and investors. The company invests in market leading companies across various verticals and regions to power their next phase of growth. As a listed company and through our strong team and strategic partners, Heliad can support companies pre, at and post IPO and act as a gateway to public equity capital markets.
An evergreen structure allows Heliad to act independently of usual fund lifecycles and provides shareholders with unique access to pre-IPO market returns without any restrictions or limitations in terms of investment size and term commitment. Further information about Heliad can be found under www.heliad.com follow us on LinkedIn.
Heliad Equity Partners GmbH & Co. KGaA
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