News

Razor Group raises $125m Series B at unicorn valuation

Frankfurt am Main, 9th of November 2021 – Razor Group, a portfolio company of Heliad, has raised $125m at a unicorn valuation for its platform to buy and scale third-party Amazon merchants. This milestone comes only 14 months after launch and is making the company possibly the biggest of all aggre-gators in Europe. The Series B was all-equity, raised from existing and new investors, including Fortress Investment Group, 468 Capital, Victory Park Capital, Presight Capital, Blackrock, Jebsen Capital, Redalpine and GFC. Heliad invested a mid-single digit million Euro amount in August earlier this year.

CEO and co-founder Tushar Ahluwalia said, “Our pitch is not that we are an FBA acquirer, but that we work in three phases: acquire, operationalize and then transform. Technology helps us to be very good in each of those.” He added that 12% of Razor’s revenues are already “non-Amazon” and the plan is to move up this number up to over 20% in the next three quarters.

“We are proud to have invested in the rockstar team of Razor Group. Different than many other peers in the market, the company uses a from ground developed tech platform to identify, acquire, and scale global Amazon FBA businesses. We are convinced that technology is a key differentiator and a fundamental advantage in an increasingly competitive but also vast market.” says Falk Schäfers, CEO of Heliad.

“We have attracted a world-class line up of investors. Heliad adds expertise in public equity capital markets and can be highly beneficial for our future journey. We are happy to have such a strong partner on board.” says Tushar Ahluwalia.

About Razor Group

Razor Group is a leading new-age global consumer group, acquiring and further developing Amazon FBA merchants. The company combines extensive e-commerce expertise with a strongly technology driven approach to take brands to the next stage of their development. Through a from ground developed tech platform the company identifies, acquires, and scales global Amazon FBA businesses by integrating them from purely Amazon based into wider operation.

About Heliad

Heliad (ISIN: DE000A0L1NN5 / Ticker: HPBK) is a listed investment company with a mission to empower both entrepreneurs and investors. The company invests in market leading companies across various verticals and regions to power their next phase of growth. As a listed company and through our strong team and strategic partners, Heliad can support companies pre, at and post IPO and act as a gateway to public equity capital markets.

An evergreen structure allows Heliad to act independently of usual fund lifecycles and provides shareholders with unique access to pre-IPO market returns without any restrictions or limitations in terms of investment size and term commitment. Further information about Heliad can be found under www.heliad.com follow us on LinkedIn.

Contact

Heliad Equity Partners GmbH & Co. KGaA
E-Mail: investor-relations@heliad.com

Share on linkedin
The Largest Interactive Cloud-based Audio Platform For Kids In The World

tonies SE is engaged in the manufacturing of children’s digital entertainment products. It offers a smart connected audio player, the Toniebox. The firm’s products are positioned at the intersection of four consumer markets, video gaming, traditional toys and games, connected audio and video streaming.

Founders

Patric Fassbender, Marcus Stahl

Foundation / Investment

2013 / 2021 

Sector

Toys & Entertainment

Location

Luxembourg

From Hidden Champion In Germany To Leading Online Broker In Europe

flatexDEGIRO AG is one of the leading online retail brokers in Europe with over 2 million customers, offering low-cost brokerage, securities, and credit servicing for a broad range of securities in a total of 18 countries. Its products include equities, bonds, ETPs, ETFs and mutual funds.

Founders

Bernd Foertsch, Frank Niehage, Muhamad Said Chahrour, Stephan Simmang

Foundation / Investment

1999 / 2009 

Sector

Online Brokerage

Location

Frankfurt

Building India's Next-generation, Digitally-led Consumer Goods Builder

UpScalio is an eCommerce brand investor and operator that provides financial services to invest in, grow, and buy businesses. It provides funds to digital brands selling on eCommerce marketplaces like Amazon, Myntra, Flipkart and Nykaa and manages key operations for them including multi-marketplace management, digital marketing, branding, logistics, sourcing, finance, and business operations.

Founders

Gautam Kshatriya, Saaim Khan, Nitin Agarwal

Foundation / Investment

2021 / 2021 

Sector

E-commerce Aggregator

Location

Gurugram (India)

Co-Investors
Building The Eco-Conscious Car Subscriptions Platform In Europe & US

Finn follows the mission to make mobility fun and sustainable. Finn helps everyone who loves driving their own car but refuses the struggle, commitment and intransparent costs associated with car ownership by offering all-inclusive, immediately available, monthly car-subscriptions.

Founders

Max-Josef Meier, Nikolai Schröder, Andreas Wixler, Max Beyer, Maximilian Wühr, Jürgen Lobach

Foundation / Investment

2019 / 2021 

Sector

Subscription

Location

Munich

Co-Investors
World’s First AI-Powered B2B Expert Search Engine

NewtonX is the only B2B research company that connects forward-thinking companies with the exact professionals required to solve any problem. NewtonX partners with the world’s top consultancies, marketers, and technology companies to field large-scale quantitative surveys, facilitate qualitative interviews, engage in long-term consultations, and create customized research plans.

Founders

Sascha Eder

Foundation / Investment

2016 / 2021 

Sector

B2B Market Research (SaaS)

Location

New York

Co-Investors
Europe’s Fully Digital B2B Online Freight Forwarding Provider

InstaFreight is a digital forwarding company for B2B customers, that enables fast and uncomplicated processing of freight transports. By offering innovative solutions and providing first-class service, they reduce the complexity of the supply chain and ensure absolute transparency for their customers and carriers.

Founders

Philipp Ortwein, Maximilian Schaefer, Markus Doetsch

Foundation / Investment

2016 / 2022

Sector

Logistics

Location

Berlin

Co-Investors
Building The European Predominant Digital Insurance Manager

Clark is an insurance platform providing transparent, cheap and comprehensive insurance coverage. By combining technology and insurance expertise, Clark offers users simple, fair and customer-centric insurance advice.

Founders

Dr. Christopher Oster, Chris Lodde, Dr. Marco Adelt

Foundation / Investment

2015 / 2021

Sector

InsurTech

Location

Frankfurt

Co-Investors
Global Payments And Shopping Provider with a wide-reaching service offering

Klarna is the leading global payments and shopping service, providing smarter and more flexible shopping and purchase experiences to 147 million active consumers across more than 400,000 merchants in 45 countries. Klarna offers direct payments, pay after delivery options and instalment plans in a smooth one-click purchase experience that lets consumers pay when and how they prefer to.

Founders

Sebastian Marcin Siemiatkowski, Michael Jonathan Moritz

Foundation / Investment

2005 / 2021

Sector

Payment Solutions

Location

Stockholm

Co-Investors
D2C Brand Hub for Millennial Cooking & BBQ Enthusiasts

Springlane builds lifestyle brands for food enthusiasts that focus on people. Springlane started as a leading online retailer for food enthusiasts, offering more than 20.000 products from 750 premium brands before becoming a leading community for foodies with integrated D2C brands including one of the biggest German food blogs. The community promotes the brand and generates content at the same time.

Founders

Marius Till Fritzsche, Dr. Jens Rühle, Timo Josten

Foundation / Investment

2012 / 2012

Sector

E-Commerce / D2C

Location

Düsseldorf

Co-Investors
Building The Next Generation Consumer Goods Conglomerate

Razor is a global consumer goods holding that partners with e-commerce merchants to acquire and operate profitable Amazon FBA brands in Europe, the US and beyond, scaling them to the next stage of development.

Founders

Tushar Ahluwalia, Dr. Oliver Dlugosch, Christoph Felix Gamon and Shrestha Chowdhury

Foundation / Investment

2020 / 2021

Sector

FBA Aggregation

Location

Berlin

Co-Investors
Reinventing Trade Management For SMEs Worldwide

MODIFI helps SMEs finance and manage their international trades. Serving over 1,000 buyers and sellers across >40 countries, MODIFI offers simple digital solutions that enable SMEs to trade like large corporates.

Founders

Nelson Holzner, Sven Brauer and Jan Wehrs

Foundation / Investment

2018 / 2021

Sector

FinTech

Location

Berlin

Co-Investors
Empowering Green Energy Independence For Homeowners Via Solar Subscription

Enpal is a photovoltaics leasing firm that provides solar power systems. Its product already enables customers to reduce their electricity expenditure through a solar system and a green all-inclusive energy solution.

Founders

Mario Kohle, Viktor Wingert and Jochen Ziervogel

Foundation / Investment

2017 / 2021

Sector

Renewable Energy

Location

Berlin

Co-Investors
Leading European HR-Platform for global employment

WorkMotion digitizes and simplifies time-consuming onboarding processes, helping companies to hire & onboard talents internationally, easily and compliantly in 160+ countries without a local branch. In addition to employment contracts, WorkMotion also offers services including pay slips, tax registrations, and personnel management.

Founders

Carsten Lebtig, Felix Steffens and Karim Zaghloul

Foundation / Investment

2020 / 2022

Sector

HR-Tech

Location

Berlin

Co-Investors
Portfolio Insights